Style Is What You Make It
This interactive advertisement, which seamlessly responded to the user’s device, allowed users to select frame and lens colors from available Oakley inventory. Upon completion, the user could add the customized product directly into their shopping carts for increased shopability. I spearheaded the visual direction and focused on the user experience while working closely with the development team to concept interactions within the unit.
Awarded Silver in IAB Rising Stars Rich Media Display at the IAB Mixx Awards in 2014