CALDERA
CONCEPT, ART DIRECTION, DESIGN, EVENT STYLING
Caldera is a non-profit that provides underserved youth with the opportunity to express themselves through art. For their 2017 annual fundraiser, a small team transformed the concept of “journey” to encompass the many individual paths one may take to discover Caldera. Based on the idea of connections through intersections, I developed the visual direction, explored how to convey the concept of paths visually throughout the space as well as helped create decor such as table settings and signage.
Credits
Agency
Wieden+Kennedy
Client
Caldera
Creative Manager
Patrick Nistler