CALDERA

CONCEPT, ART DIRECTION, DESIGN, EVENT STYLING

Caldera is a non-profit that provides underserved youth with the opportunity to express themselves through art. For their 2017 annual fundraiser, a small team transformed the concept of “journey” to encompass the many individual paths one may take to discover Caldera. Based on the idea of connections through intersections, I developed the visual direction, explored how to convey the concept of paths visually throughout the space as well as helped create decor such as table settings and signage.

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Agency
Wieden+Kennedy

 

Client
Caldera

Creative Manager
Patrick Nistler