SECRET INVISIBLE SPRAY DEODORANT

DESIGN

Secret launched a new product—a spray deodorant—that would be invisible on every skin tone. This campaign showcases the premise that the deodorant is “invisible for all” by including a variety of women, each with a distinct skin tone. I was lucky to join the effort by establishing the design system for the OOH and print advertisements as well as helping to oversee the retouching process.

Agency
Wieden+Kennedy

Client
Secret Deodorant

Creative Director
Matt Sorell
Ashley Davis-Marshall

Art Director
Momo Pixels

Creative Manager
Patrick Cahalan
Jordan Schroeder

Photographer
Adrienne Raquel