SECRET INVISIBLE SPRAY DEODORANT
DESIGN
Secret launched a new product—a spray deodorant—that would be invisible on every skin tone. This campaign showcases the premise that the deodorant is “invisible for all” by including a variety of women, each with a distinct skin tone. I was lucky to join the effort by establishing the design system for the OOH and print advertisements as well as helping to oversee the retouching process.
Credits
Agency
Wieden+Kennedy
Client
Secret Deodorant
Creative Director
Matt Sorell
Ashley Davis-Marshall
Art Director
Momo Pixels
Creative Manager
Patrick Cahalan
Jordan Schroeder
Photographer
Adrienne Raquel