Would You Like To Move In?

A few years ago, I needed to find two roommates for a rental house in NE Portland. Instead of putting up the standard Craigslist post and in anticipation of my first W+K all-agency email, I created a Tumblr with 50+ images that showcased the amazing aspects of the house and attributes I was looking for in future roommates. The result was a house filled with like-minded individuals with a sense of humor over how we found each other.