Pixelbook Go

For the launch of the Google Pixelbook Go, the Google Brand Visual team was tasked to create lifestyle photography to be used across multiple channels within Google Devices and Services marketing. Inspired by how students hold books and the many interesting ways people interact with a laptop, we challenged the typical photography one sees with laptops, while focusing on the environments the young audience frequent, such as school and home.

Responsibilites included ideation, research and creation of the photography brief, pre-production tasks such as selecting talent, locations and shotlist creation, and art direction of the photoshoot and retouching process.

Creative Directors  //  Alessio Krauss, Jeff Stark
Creative Producer  //  Michael Becerra, Tori Robertson
Producer  //  Jake Mills Production
Photographer (Campus)  //  Michael Schmelling
Photographer (Home, Cafe)  //  Matthew Williams
Wardrobe Stylist  //  Christine Baker
Prop Stylist  //  Kim Ficaro