Nest takes everyday items in your home and re-imagines them to create thoughtfully designed products. Tasked with creating social content for three months in one three-day shoot, the products were captured in homes that were just as beautiful as the products and show how the products can fit into any room of the modern family home. To highlight the product themselves and showcase how they work better together, the products were also captured in a studio environment. These photos blended seamlessly to create a highly-curated social feed. Deliverables included 36+ social posts for Instagram, Twitter, Facebook and Pinterest; 12 Instagram Stories; and 10 Instagram carousels.
Responsibilities included pre-production tasks such as selecting talent, locations and shotlist creation, art direction of the photoshoot and working alongside a copywriter to create social content.