Google Pixel 6 Launch

Coinsiding with the launch of the Pixel 6 family in six new colorways came Material You, a new Google Material Design that allows users to customize their UI experience through playful shapes and color palettes inspired by the phone’s wallpaper. Now, every aspect of a phone—from the outside to the inside—is as unique as the person using it. For this cross-functional campaign, the key artwork utilizies collage to combine product color stories with new UI shapes from Material You, popular Google apps, and imagery that further defines the unique interests of the persona.

Responsibilities included leading a team of art directors, designers and writers through the ideation phase; presenting the concept to key stakeholders for approval; art direction of the photoshoot and designing collage artwork; and working cross-functionally to create consistency across multiple channels (digital, retail, advertising).

MJKonar_Pixel6_Collage-Bee
MJKonar_Pixel6_Collage-Jessica
MJKonar_Pixel6_Collage-Andrew
MJKonar_Pixel6_Collage-Aaron
MJKonar_Pixel6_Collage-Clare
MJKonar_Pixel6_Collage-Kyota
MJKonar_Pixel6_Collage-Libby
IMG-43271
IMG-43311
IMG-43331
IMG-43301
IMG-43261
IMG-43281
 
Creative Director  //  May Hartono
Art Direction + Design  //  Germán Casella
Creative Producers  //  Tori Robertson, Michael Beccera, Chad Dawson
Collage Designs  //  Mavantri
Photographer  //  David Urbanke
Photography Production  //  2D Creative