Google Home Mini
In order to drive sales of the Google Home Mini during the holiday season, the price was slashed drastically and the clients wanted the promotional price tag of $29 to be the primary focus of the holiday campaign. The solution shows 29 reasons to purchase a Google Home Mini for $29. The ad units took over Facebook, Instagram, Twitter and Pinterest and a new group of assets were pushed out every few days.
Responsibilities included concepting the campaign approach, presenting to key stakeholders, designing the individual ad units and art direction of the animations.
