GOOGLE PIXELBOOK GO

CONCEPT, ART DIRECTION

For Google’s newest Chromebook—Pixelbook Go, I was tasked to create lifestyle photography to be used across the numerous avenues of Google Hardware marketing. Inspired by how students hold books and the many interesting ways people interact with a laptop, we challenged the typical photography one sees with laptops, while focusing on the environments the young audience frequent, such as school and home. 

Google_Atlas_5x4_FemaleGymGoogle_Atlas_5x4_FemaleGym
Google_Atlas_5x4_FemaleStairsGoogle_Atlas_5x4_FemaleStairs
Google_Atlas_5x4_FemaleClassroomGoogle_Atlas_5x4_FemaleClassroom
Google_Atlas_5x4_MaleCoffeeShopGoogle_Atlas_5x4_MaleCoffeeShop
Google_Atlas_5x4_StillLifeKitchenGoogle_Atlas_5x4_StillLifeKitchen
Google_Atlas_5x4_StillLifeCoffeeShopGoogle_Atlas_5x4_StillLifeCoffeeShop
Google_Atlas_5x4_FireHydrantGoogle_Atlas_5x4_FireHydrant
Google_Atlas_5x4_MaleHoldingGoogle_Atlas_5x4_MaleHolding
Google_Atlas_5x4_StillLifePinkGoogle_Atlas_5x4_StillLifePink
Google_Atlas_5x4_StillLifeBlackGoogle_Atlas_5x4_StillLifeBlack
Google_Atlas_5x4_FemaleBenchSitGoogle_Atlas_5x4_FemaleBenchSit
Google_Atlas_5x4_GrassGoogle_Atlas_5x4_Grass
Google_Atlas_5x4_StillLifeWorkTableGoogle_Atlas_5x4_StillLifeWorkTable
Google_Atlas_5x4_FemaleFenceGoogle_Atlas_5x4_FemaleFence
Google_Atlas_5x4_StillLifeBenchGoogle_Atlas_5x4_StillLifeBench
Google_Atlas_5x4_FemaleBlueWallGoogle_Atlas_5x4_FemaleBlueWall

Credits

Created at
Google

Creative Direction
Alessio Krauss
Jeff Stark

Production
Jake Mills Production

Photography
Matthew Williams
Michael Schmelling

Stylist
Kim Ficaro (Props)
Christine Baker (Wardrobe)

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