GOOGLE HOME MINI

CONCEPT, ART DIRECTION, DESIGN

After launching Google Home Mini in October 2017, Google wanted to drive sales of the product during the 2017 holiday season. To be competitive in the market, the price was slashed drastically and the clients wanted the promotional price tag of $29 to be the primary focus of the holiday campaign. The solution shows 29 reasons to purchase a Google Home Mini for $29. The ad units took over Facebook, Instagram, Twitter and Pinterest and a new group of reasons was pushed out every few days.

 

Agency
Swift

Client
Google

Creative Director
Pat McCaren

Copywriter
Shayla Lawson

Designer
Sarah Murray