ADCADE

WIREFRAMES, USER JOURNEY, DESIGN

The young start-up needed a cohesive look and a new website to showcase its multi-screen HTML5 ads. As the company’s lead designer, I spearheaded this project and led the design team through exploratory, research and creation of a new logo and development of brand guidelines. For the digital showcase, I worked with the front- and back-end development teams to work through user journeys, create wireframes for all screens and oversaw development.